What is Digital Marketing?

By Chinthaka Samaraweera- Digital Marketing Consultant

April 2, 2020

With the first gunshot fired by Guglielmo Marconi by demonstrating public transmission of wireless signals, digital marketing and services has come such a long way for the continuous mode. Digital Marketing also names as online marketing, and internet marketing is mainly about market your brand or the company with the help of any kind of internet related medium.
With the busy life routine of people, they are always looking for a way to get rid of long shopping queues to save time. So this has massively affect people’s buying patterns and interact with businesses. Then digital marketing unlocked its potentials by allowing the businesses to reach out to its customers online. Mainly digital marketing refers to any sort of online marketing efforts. Email marketing, social media marketing, blogging are some examples. These helps to introduce your product or the service to the consumer and convince them to purchase them.
In Sri Lanka, digital marketing is still a plant and find ways to get matured. Nowadays, there is a developing trend to brand and purchase via online. This article unleashes every nook and corner on digital marketing.

Why digital marketing in Sri Lanka?

Sri Lanka, the pearl of Asia was suffered from 30 years of civil war. After 2009, once the civil war is completely swept away, several opportunities were opened in the local market. Data usage has been increased in a high volume. Online advertising started in parallel with other marketing strategies.

So they realized the advantages of digital marketing, and now the majority of the businesses have been using the tactic since it has proven gains to the business. Digital marketing is a wide subject. Every minute, it is updating somewhere in the world. Still, Sri Lanka is at the beginning of the digital marketing era and discovering new genres. The significant factor is still the digital marketing is more popular among the youth.

What does a Digital Marketer do?

Initially, “Digital Marketer” is a good role to begin the career. In simple terms, a digital marketer is responsible for managing digital channels to generate leads as well as create brand awareness to increase the revenue. Apart from this, the digital marketer should use measurable analytics to identify the weaknesses and seek solutions to improve performances among the channels.

Digital marketer has multiple talents starting from content writing, handling SEO & SEM, design thinking, and data analytical skills. Always digital marketer sees beyond the suggestions what he has currently and looks ahead at the possible issues which might cause. Also, the digital marketers’ ideas are feasible.

Type of digital marketing services

Never let your business get left in the dust due to the lack of your digital marketing knowledge. Here in this article, you will learn the types of digital marketing services.

  1. Branding
  2. Social media
  3. Content Marketing
  4. Email Marketing
  5. Video production
  6. SEO
  7. Web designing
  8. App development
  9. SEM

01. SEO – Search Engine Optimization

Search Engine Optimization SEO refers to the process of developing your businesses’ online visibility in free of charge search engine results or also known as SERP. These SERPs appear once the user search for something by certain keywords via using a search engine like Google or Blink. Each individual receive unique results pages depending on the previous search history, time zone and mainly the keywords

So these search engine results appear in the list according to the rank which is using by the search engine’s algorithm. These algorithms varied depending on the way the user enters the keyword and engage with online content. Higher you rank the SERP, you will get more traffic is directed to your site. So this will increase more active users and more consumers to the business.

2. Social media marketing

Social media plays a major role in your marketing strategy. It allows you to build a strong connection with your customer intimately, and it paves the way to gain customer’s valuable feedback and take them to consider to correct the lapses. Great content can make a higher impact on gaining more reach. So whatever you attempt to increase the traffic or business using social media channels like Facebook, Instagram, Twitter or LinkedIn is called social media marketing

Majority of the companies are using this as their main marketing strategy because it is easy to market the product and doing introduction campaigns for the new products since social media is so much popular among the current society

3. Email Marketing

As the name itself it describes the strategy. So it allows you to send company updates like new promotions, new products, or existing products via email on a daily basis for all the email subscribers. This strategy fosters a different kind of relationship with the customer, unlike the other digital marketing strategies. This update email creates value for your customers. It paves to way to build trust as well the brand loyalty. The best email marketing strategy on a company contains a list of email subscribers who are gained by your content and the company, not from a paid for your company. Those who have opted into your company email subscription list provide proof of active buyers.

4. Affiliate Marketing

Affiliate marketing is mainly the process of paying for conversions. Usually, other than online businesses, there is a salesperson or more. So affiliate marketing is more similar to hiring a salesperson for your business. So this affiliation earns a commission. You have the right to determine the rate for affiliate marketing. That means there is no upfront cost for this. Most of the bloggers and e-commerce websites use this strategy in a successful way.

Initially, when you select to use affiliate marketing, you should ensure that all the terms and conditions have been discussed beforehand. Always you have to keep in mind, affiliate represents your brand, and you want to carry out the brand message to the world through them.

5. Pay Per Click (PPC)

One of the SEM example they are using is PPC or Pay per click advertising. PPC is a digital marketing strategy where search engines charge from a company whenever their advertisement has been clicked.

PPC advertising has become popular in recent years. These advertisements show up in the search feeds of a company’s target audience, depending on the keywords. This shows how the various types of digital marketing bleed into each other to form a complete whole marketing strategy.

The most popular paid search platform is Google Ad words. Google offers paid advertisement facilities for the search results which appear on Google.com with the help of Google AdWord or advertisements which appear on the other websites via the display network and Google Ad-sense method. Simply you have to pay according to how many times the advertisement has been shown and how many clicks you got for the advertisement. So there are few ad platforms available in the digital market to choose what is convenient for you.

Ex: Facebook Ads, Bing Ads, LinkedIn Ads, and Quora Ads

6. Apps Marketing

Nowadays, the majority of the population is using a smartphone. It has become a necessity for people’s lives by replacing the alarm clock, watch, TV, and much more. App marketing refers to create a marketing campaign via a mobile app to communicate with the users at all stages, from downloading the app into their mobile phones too when they become regular users and become brand advocates.

For apps marketing, the tactic lies in increasing the revenue of your company on how you’re your app can create attraction on the users. The app should be user friendly and eye-catching.

7. SEM – Search Engine Marketing

Search Engine Marketing or SEM is taking care of the missing part from SEO, which is paid traffic from search engines. SEM is the most effective and easiest way to grow your business in a competitive market. It helps to brand your product or service with a majority of people.

So these search engines are charging a predefined amount from the marketers to display the advertisements in few places which is appear on a user’s SERP according to the keywords or specific phrases. So the commonly used search platforms are Google AdWords and Bing Ads. The main example of search engine marketing is PPC or Pay per Click advertisement program. Display ad, text ads, sponsored search, mobile ads (via SMS or display advertising on mobile), video ads are a few methods used in SEM. 

Digital Marketing Expert in Sri Lanka

By going through the whole article, you will realize the marketing strategies and which one you should adopt to grow your business. So you might feel there are any digital marketing agencies to give a helping hand. Yes, there are quite a few who are reliable. Sri Lanka is in the beginning stages of digital marketing. Using marketing strategies came into being during the past few years. Those who are in the industry are amateurs. So you have to find the best digital marketing agency in Sri Lanka who has experienced expertise.  

Besides, you can find there manuals and guides for beginners what is digital marketing step by step guide from neilpatel.com.

Follow up on our latest update best digital marketing blogs in 2020.

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